Bawumia has asked his campaign team to shed arrogance in respect of the masses — Prof Kwesi Yankah

Professor Kwesi Yankah, NPP stalwart

New Patriotic Party (NPP) presidential candidate Dr. Mahamudu Bawumia’s campaign has adopted a more grassroots-focused approach that shows respect to ordinary Ghanaians, according to the party’s stalwart.

In a Facebook post on Wednesday, June 19, Professor Kwesi Yankah noted Dr. Bawumia has been telling campaigners to "shed arrogance, quit plush offices, and show respect to the masses that empowered them."

Prof Yankah observes how Bawumia's campaign strategy has highlighted the need to dress casually, walk long distances to meet voters and engage in activities like selfies and handshakes.

"As for handshakes, should a new slogan be coined it could well be: One week, one million handshakes," Yankah writes.

The approach appears to be resonating with the public, especially youth, according to the one-time Minister in charge of Tertiary Education.

Prof Yankah emphasized that Bawumia has "stirred mammoth crowds" and enthusiasm across the country.

However, lingering questions around Bawumia's choice of running mate threaten to undermine the positive campaign, according to Prof Yankah, who calls on party elders to give Dr. Bawumia freedom in his selection.