LC Waikiki opens second store at Achimota Mall; offers 20% discount on all items

LC Waikiki, a leading globally renowned fashion retail brand on Friday, October 14, opened its second store in Ghana at the Achimota Retail Centre in Accra.

This follows the success of its first official store at the Junction Mall in Accra which was opened in 2021.

The latest addition by the fashion retail giant forms part of its plan to expand further in Africa in line with its mission, 'Everyone Deserves to Dress Well.'

The new shop at the Achimota Mall has been opened with a 20% discount on all items. The promo is running till Sunday, October 16.

In the new store which covers an area of over 900m², customers can find LC Waikiki’s special collections with a wide choice for men, women and children.

Speaking at the opening of the new store, LC Waikiki’s Country Manager, Aziddin Zidi disclosed that his outfit sees a lot of potential in the Ghanaian market and wants to open more stores in the country.

“Ghanian market is one of the most attractive markets in Africa thanks to its economic potential, population, and location in West Africa. It is a proud moment for us to open this store today as it signifies progress in LC Waikiki's Africa growth strategy. The two stores in Ghana make us the second country in West Africa where LC Waikiki has expanded its brand following its success in the East African market and we are very happy about that,” he noted.

In the short term, Aziddin Zidi disclosed that LC Waikiki’s goal is to have more stores by the end of 2023.

“We are targeting more stores and more cities to be closer to our customers wherever they wish to find us. Regarding our goals; we are planning to open our next store in Kumasi and we are aiming to be in 2 cities with 5 stores by end of 2023. From this day onward, our promise to the Ghanaian market is to provide them with quality and fashionable items, and never will we go back on this promise,” the country director of the fashion retail giant assured.

Engaging journalists on the sideline of the opening, Aziddin Zidi added that in the next five years, LC Waikiki wants to be the market leader in Ghana. He noted that his outfit will do so by having more stores in different cities.

“Our expectation for the next five years is to have more stores and to be the leader of the market as we are a leader in many markets. We want to be the leader of our sector in Ghana and to contribute to the development of the fashion retail in this country because these people [Ghanaians] deserve it,” he stressed.

Globally, the Turkish brand continues its operations with more than 1200 stores in 56 countries, 357 different cities on 4 continents, and 57,000 employees. LC Waikiki's target is to have more than 1500 stores all over the world in the next few years. The company reported that they have had 530 million items sold in 2021.