Ghanaian Rapper Ko-Jo Cue Appears In New York Times

Ghanaian rapper Ko-Jo Cue was on Monday mentioned in a New York Times publication as result of his brand connections with KFC, Ghana.

The rapper, who is currently swimming in a lot of attention together with BBnZ label mate Shaker over the release of their video for their first joint project titled 'Pen & Paper', is being tagged as one of Ghana's major brand influencers.

He recently penned a deal with the popular American fast food restaurant chain, KFC, to lead its 'Streetwise 2' campaign in Ghana.

The campaign which was introduced months back is designed to appeal to a first generation of middle-class consumers looking for new experiences.

It aims at 'hustlers and influencers' who rose from the streets and climbed the social ladder.

“New ads debuted in May for the Streetwise 2 — two pieces of chicken, fries and a Coke — with the popular local singer Ko-Jo Cue holding a sign that says, “It's thanks to the streets that I became a winner. I get a Streetwise 2,” it continues, “and fuel my ambition.”

And that was what the American best-selling newspaper talked about in its publication which also mentioned Ghanaian President Akufo-Addo over his concerns about the rise in fast food in Ghana and obesity.

Born Linford Kennedy Amankwaa, Ko-Jo Cue is a Ghanaian hip-hop/Afro-pop artiste from Kumasi, Ashanti Region, who has not relented on pushing his brand.

He is currently signed to BBnZ Live and is affiliated to The Cue, a talent development group which he formed with producer Peewezel. In 2014, he dropped his mixtape, 'The Shining', to incredible reviews from critics. The mixtape went on to be downloaded more than 12,000 times and trended on social media for two weeks.