High Demand For Volta Rice

VOLTA RICE, also known as Aveyime rice, is said to be competing well on the Ghanaian market with many imported rice brands due to its unique taste and affordability, CITY & BUSINESS GUIDE can confirm.

A visit by this paper to some market centres at Ho indicated that there was a high demand for Volta Rice by consumers.

Lydia Adzo Kumordzie, owner of Master Job Enterprise near the OLA Senior High School, confirming the low price of Volta Rice, said a 25-kilogram bag of the rice sold at GH¢45.00, while a 5-kilogram went for GH¢10.00, stressing that the 50-kilogram bag went for GH¢65.00.

“I usually cook some of the local rice for customers in order to prove the quality of the rice to them,” she added.

Officials of the Prairie Volta Limited, producers of Volta Rice, told CITY & BUSINESS GUIDE that owing to the influx of foreign rice brands on the market, the company had to endear itself to quality milling and bagging of the long rice.

Chit Thaung, Mill Manager of Volta Prairie Company Limited, explained that the packaging and labeling of the rice conformed to marketing standards in order to attract more customers.

He said over 250 metric tonnes of Volta Rice had been introduced onto the local market with the next supply being planned for this week.

He therefore urged Ghanaians to patronize the indigenous product to keep the company in business in order to secure jobs for the workers, distributors, transporters and retailers.

The 5-kilogram bag of Volta Rice has been packaged in a hard transparent polythene, while the 25-kilogram bag was packaged in a well-designed fertilizer bag.

The quality of the long grain fragrant rice is comparable to any type of rice on the local and global market due to the company's state-of-the-art milling equipment.

From Wise Donkor, Ho