New Lifan range of vehicles hit Ghanaian market

Modern Auto Services Limited (MAS), a leading automobile company in Ghana, has launched new Lifan range of vehicles onto the Ghanaian market.

The vehicles ranging from Lifan (LF) 320 mini car; LF 520 Sedan and LF 620 Sedan are manufactured by the Lifan Industry Group in China, and would be distributed in Ghana by the MAS. Both LF 620 Sedan and LF 520 are designed with focus on business and family use, while the stylish and sporty LF 320 Sedan is targeted at the youth.

The technology of the Lifan engine ensures an enviable fuel economy, supported by functional and aesthetic neat body, whilst the vehicle interior philosophy is elegance and luxury.

The driver and passenger safety and security are also well taken care of. Significantly, all the models have passed the crash and emission standard test of the European Union (EU).

Launching the vehicles in Accra, yesterday, the Acting Managing Director (MD), Mr. Abdul-Somad Musah, disclosed that apart from the saloon cars, Lifan planned to introduce SUV, MPV, electric cars and mini car models to supplement the existing passenger vehicles line.

Over the past years of existence, Lifan Motors has achieved an excellent track record of quality, reliability and affordability.

“Lifan cars met and exceeded some European standard tests other Chinese manufacturers have not achieved in overseas.

Lifan is bringing these achievements to the Ghanaian auto market, with its partnership with MAS,” he stressed.

According to him, his company was very keen about its relationship with Lifan Motors, because the Ghanaian automobile users would not only have a chance to experience the ingenuity and effectiveness of Lifan's vehicles and motorcycles, but would also experience Lifan's emphasis on safety and security, with features including reverse radar, security airbags, anti-side bump protection, and child protective devices.

Mr. Musah added that customers would also enjoy Lifan's affordable and good value for money vehicles, which had been proven in more than 50 countries.

He noted that another key reason for MAS' interest in marketing Lifan's products, was the manufacturer's interest in ensuring effective after sales support, saying “Lifan has promised to send a resident engineer to MAS to ensure the best after sales support.”

Additionally, the company also pledged regular support in training personnel, as well as providing spare parts supplies, if the market is good.

Mr. Musah disclosed that Lifan was the first Chinese automobile manufacturer to offer three or 60,000 manufacturers' warranty to its customers in Ghana.

This, he said, was an assurance to the customers that Lifan vehicles were quality and reliable.

Mr. Musah therefore assured Ghanaians that Lifan was in Ghana to stay, make a positive mark, and become a leading part of the country's automobile industry.

The Head of Africa Region of the Lifan Industry Group, Mr. Tony Tian, revealed that annually the company produces an average of 3 million motorcycle engines and over 100,000 automobiles, which are sold in over 150 countries in the world.

The Managing Director (MD) of the Graphic Communications Group Limited, Mr. Mohammed Ibrahim Awal, who was the Guest of Honour, appealed to the Modern Auto Services to assemble vehicles in Ghana.

This, he said, would help provide employment to the teeming youth, as well as solving the problems with vehicle importations into the country.